LET’S OPEN A NEW CHAPTER ON LU
Since 1846, LU has always been by our side with its delicious biscuits ! We all know its iconic taste & shapes that remind us memories, shared moments with loved ones, familiar places and unique rituals.
Giving someone a LU biscuit is more than offering just a biscuit : it's sharing a part of our story, a part of our childhood, a part of us.
ONE EMOTIONAL AND MEANINGFUL MASTERBRAND COPY
Rekindling the deep bond between LU and
French consumers
87.5
BREAKTHROUGH
CAMPAIGN
TOP 10% ENJOYMENT
TOP 5% BRAND AFFINITY
TOP 10% BRAND DIFFERENCE
Full continuity as of October 2024
PRODUCT-FOCUS COPIES
Reinforcing product preference
and persuasion
✓ Leveraging taste, quality and rituals
✓ Focusing on the biggest blockbusters
93.8
BREAKTHROUGH
CAMPAIGN
TOP 5% ENJOYMENT
TOP 10% BRAND AFFINITY
TOP 3% BRAND DIFFERENCE
Full continuity as November 2024
A POWERFUL AND TASTY NEW VISUAL IDENTITY
Building the masterband, dialing up taste and quality and driving shelf stand out and impact
- 98% LU RECALL RATE
- 8.7/10 TASTE AND QUALITY IMAGE
- 2/3 PURCHASE INTENT
On shelf as of Q1 2025
FROM
TO
A MASSIVE & IMPACTFUL OUTDOOR CAMPAIGN (metro, bus & train station)
✓ Installing new powerful & tasty visual identity
✓ Showcasing taste & unique consumption rituals
On air end of October 2024
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